Marketing Magic: Boosting Your Podcast's Reach with Proverbs and Catch Phrases
Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show.
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DAVEISMS
Where your WHY and your WHO overlap, you will find your WHAT to talk about.
If the goal is monetization, get ready to do your show for FREE for a few years.
Less than 10% of podcasters get enough downloads to get a BIG sponsor
Starring at your stats will not make your downloads grow; starring at your audience will.
Monthly stats are crap ( the stat that people use downloads per episode after 30 days)
Spend $100 on a microphone and 100 hours getting to know your audience.
Creating a podcast is easy. Creating a GOOD podcast is hard but fun.
Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience )
Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning.
You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience.
Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is)
Having an obvious name can make it easy to be found.
Choose the one you want to click more when you have multiple titles for an episode.
It is NOT the media host that grows the audience. It is the content
Treat directories like a child looking for Halloween candy. BE EVERYWHERE.
Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring.
Listennotes stats (saying you're in the top X percent) are crap. See video
For those who have money, there is therapy. For the rest of us, there is podcasting.
If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH.
You don't benefit until your audience benefits.
While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh.
Record without fear and edit without mercy.
Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school.
Don't try to be the most downloaded show. Try to be te most talked about show.
There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff)
Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff)
Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
"Remember, customers don’t care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition.
This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode.
Mentioned In This Episode
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Additional Shows About Podcasting From Dave
In addition to this show, I have additional shows about podcasting:
Your Podcast Consultant: One tip per episode - 9 Minutes or Less
Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On
Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET
Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.