David Ulrich is a university professor, author, speaker, management coach and consultant. He is a professor of business at Ross School of Business, University of Michigan, and a co-founder of The RBL Group. David has written over 30 books that have shaped the HR profession and shown the impact of leadership on customers and investors. He has been ranked the #1 Management Educator & Guru by BusinessWeek, selected by Fast Company as one of the 10 Most Innovative and Creative Leaders, and recognized as the most influential thinker of the decade by HR Magazine. Join us as we discuss David's latest book, Reinventing the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets, and how HR can help in the professional sales process with your most important clients. Highlights: Where HR is today as a function and a strategic tool for business How to bring in and retain the right salespeople How HR can help in the professional sales process David walks through role-playing scenarios and examples of leveraging HR in the sales process The impact of human capability Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel markcox@inthefunnel.com Connect with David Ulrich Reinventing the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets: https://a.co/d/503sY1x https://www.rbl.net/about-us/consultants/dave-ulrich https://www.linkedin.com/in/daveulrichpro/ Call to Action In the Funnel Sales Workshop Free Sales Tools How to Listen: Subscribe on Apple Podcasts Listen on Spotify