Ethical Marketing Rebellion with Dr. Michelle Mazur
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What is an ethical marketing rebellion? It’s my way to describe taking a stand against marketing that disrespects consumers and damages businesses. That’s why episode 44 of The Positively Living Podcast is about Ethical Marketing!
In this episode of The Positively Living Podcast, Dr. Michelle Mazur and I are sharing the importance of using ethical marketing over bro marketing in your business and actionable steps you can take right now to establish your core values and principles to establish your own business philosophy.
If you’re ready to reduce stress and overwhelm by doing less, yet achieving more, I invite you to join me for a Strategy Session: a heart-opening, mind-expanding, goal-setting session that gives you the clarity needed to determine your best steps forward. Go to www.positivelyproductive.com/strategy and be sure to use the promo code PODCAST for a special listener discount.
Dr. Michelle Mazur and I cover the following topics:
- Using the 3 Word Rebellion Playbook to set your own business philosophy and make business decisions that are in alignment with your own ethics and values.
- What bro marketing is and how ethical marketing can be a solution.
- Why creating a message is so important when it comes to your marketing.
- Encouraging your customers and clients to make informed, rational, and well-thought-out decisions when it comes to their purchases.
The key is figuring out what you stand for and creating messaging that puts that out into the world. This will become your filter when it comes to every single one of your marketing and sales activities in your business.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips to create space for what really matters in your life.
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CONNECT WITH DR. MICHELLE MAZUR:
CONNECT WITH LISA ZAWROTNY:
LINKS MENTIONED IN THIS EPISODE:
(Find gear/book links at Positively Productive Favorites Page.)
Seven and a Half Lessons About the Brain (Lisa Feldman)
Ep. 31 of Positively Living Podcast: Authenticity in Life and Business with Mallory Schlabach
Dance Song Playlist Volume 1 & Volume 2
Music by Ian and Jeff Zawrotny
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