126. Jack Cotton Interview: How to Build Standing with Billionaire Clients
Today I’m talking with Jack Cotton, Luxury Real Estate Expert in Cape Cod. Jack is a former guest, back on the show for a third interview. He was one of the first in episode four about breaking into the luxury market and episode two about how to win listings in high or low inventory markets. Today, Jack and I talk about how to build standing with billionaire clients.
- Jack shares his story. (1:31)
- “I was born to be a realtor.” (8:18)
- Jack shares about his upcoming book on negotiation. (10:31)
- The purpose and value of a coach. (12:32)
- How to get your first million dollar listing. (15:41)
- Jack shares how to stand out as a luxury real estate expert. (20:40)
- What makes a great negotiator. (25:25)
- Working with high value clients. (38:41)
- Jack talks about his pricing expertise. (47:52)
- Jack shares about his three books. (52:39)
- Jack shares his key takeaway. (55:02)
Resources / People Mentioned
Books
- Jack’s books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, 12 Secrets Luxury Home Sellers Know and A Dog’s Guide to Life.
- Getting to Yes by Roger Fisher and William Ury
- The E Myth by Michael Gerber
Quote -
“Detach from the outcome.”
Jere interviews the world’s most renowned and best real estate agents around the country and the world.
These outstanding Agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries.
All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”
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Jere Metcalf Partners
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JereMetcalfPodcast.com
Where top real estate agents well how they do it.
This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.
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