Lacrosse is taking off—faster than any other college sport in the U.S. In this Buy Hold Sell Special Report, Wall Street trader Todd M. Schoenberger sits down with ESPN’s lacrosse insider Chris Cotter to understand the explosion in popularity—and what investors, brands, and Wall Street can learn from it.

Why it matters now:

• College lacrosse programs soared over the past two decades—women’s teams more than doubled from 256 to 541, and men’s squads grew nearly 70% from 236 to 398.
• High school participation has surged—rising 528% from 1990 to 2008 and steadily climbing since.
• Lacrosse is expanding beyond its traditional East Coast base, becoming a true national—and even global—phenomenon.

In this episode, see why ESPN is investing heavily in NCAA lacrosse, how the sport is becoming a major brand and sponsorship platform, and why now might be the time investors take notice of this fast-growing athletic and cultural movement.

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