Send us a textJim Sharpe was a man with a strategic plan just a few weeks into his tenure as CEO of Aventri, an enterprise-class SaaS for live events, when the pandemic hit. While many SaaS weren't impacted, his firm's life blood, trade shows and private in-person events, came to a halt.Using his strategic plan as a starting point, Jim, his team and their board / investors, regrouped, reinvested and pivoted the business to support the virtual events his clients were holding. He's also driving toward a new vision for in-person events where virtual attendees are an important and permanent part of the strategy going forward.This is very deep dive on how leadership can and did make the difference between go forward or go home... the pandemic could have been fatal to Aventri, but it looks like it won't just have survived but in fact will thrive as 2021 unfolds.Resources for SaaS ExecsRecently closed a funding round and need to ramp growth?Check out our comprehensive "scale-a-saas" guide:Think your website could generate more leads?Get our inbound lead generation self-assessmentWant to be a guest on SaaS Backwards?Click to meet with Ken Lempit to talk about an episode.SaaS Backwards is a free service to the SaaS community.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.