162 - Strategies From Scaling Gymshark's Social Presence From 1M to 20M Followers, with Elfried Samba
How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?
Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity.
He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human.
Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common.
0:00 Intro/Scaling Gym Shark
3:40 Cultural Evolution
13:31 Homogeneity in Advertising
17:50 The Goal of Marketing
21:56 The Nuances of Marketing
25:11 The Role of AI
29:04 Why Trust is Vital
36:04 Customers are Your Best Ambassadors
40:18 A Hill to Die On
Follow Elfried:
LinkedIn: https://www.linkedin.com/in/elfriedsamba/
Twitter: https://twitter.com/ElfriedSamba
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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