The insurance industry pours billions of dollars a year into advertising and their ads are unavoidable. The issue I have with these ads, is while they are undeniably entertaining, they have no caloric value.

While they are entertaining, I think they are a little misleading. Companies saying it’s easy to get a quote and a policy online. Almost every company is capable of this.

Companies saying 15 minutes can save you 15%. The key word in that ad is “can”. They can also be 15% higher.

Companies saying that if you have cut rate insurance, you might not have coverage. Auto insurance doesn’t vary much AT ALL between companies. Even “cut rate” companies.

I am on a crusade to have people understand how their insurance really works and these ads don’t do anything to help the general public achieve that. It’s why you have a good agent who is there for you from the beginning and when the sh*t hits the fan.

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