Account-based marketing is one of the hottest growth strategies right now (note: it's not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. If you're a CEO who wants to unleash the power of account-based marketing in your own business, you'll want to listen to this episode of the Sales Talk for CEOs podcast. My guest, Blake Williams, is the founder and CEO of Ampfactor, an account-based marketing that teaches companies to do this, but all of his business has come from referrals. Find out how he grew sales and how he serves his customer.

In our discussion, we talk about account-based marketing from two standpoints. First, you'll learn how account-based marketing can help you focus on specific prospective clients in order to build relationships that lead to a sale. Next, you'll discover how account-based marketing can help you expand opportunities with your current clients and increase your revenue potential. If you're interested in account-based marketing (or you're doing it but want to up your game!), then this episode is a must-listen. Check it out below!

Highlights:

1:14 The importance of an account-based focus for complex sales

6:54 Leveraging relationships and referrals

11:25 Outbound marketing to build relationships

17:17 Growing your sales organization

25:04 Winning hearts and minds with account-based marketing

33:12 Are your salespeople developing coaches?

40:03 Call to CEOs: Challenge your thinking and align your strategies  

Quote

“The goal is to win hearts and minds, get them to engage, and start creating targeted content.”

Connect with Blake Williams in the links below:

Website: https://ampfactor.com/

LinkedIn: https://www.linkedin.com/in/blakewilliamsmba/

You can learn more about and connect with Alice Heiman in the links below:

Website: https://AliceHeiman.com

LinkedIn: https://www.linkedin.com/in/aliceheiman/