#309 Seth Spears - The Secrets of Brand Building: Timeless Marketing Principles for Entrepreneurs
Are you tired of feeling overwhelmed by the complexities of building a brand that truly resonates? You're not alone, and this episode is here to guide you through the essentials of creating a brand that people know, like, and trust.
In this episode Krisstina sits down with Seth Spears, a marketing expert with a rich history in digital marketing and brand building. Seth shares his journey from a rebellious, homeschooled child to a successful entrepreneur who co-founded the renowned Wellness Mama brand. His insights into the evolution of brand building and the importance of maintaining quality and authenticity are invaluable for anyone looking to make a lasting impact.
In this episode, we explore the timeless principles of marketing that remain relevant today, despite the ever-changing digital landscape. Seth discusses the significance of brand consistency, quality differentiation, and the power of word-of-mouth marketing. We also touch on the challenges of modern marketing, including the rise of influencers and the necessity of ad budgets in today's crowded marketplace.
If you're ready to transform your approach to brand building and marketing, click to listen and discover how to make your brand stand out in a sea of sameness. Don't miss this opportunity to learn from a true marketing genius!
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Key Takeaways
0:00 Intro
6:25 Seath Spears' College Experience
12:43 Entrepreneurial Beginnings
19:45 Building Wellness Mama
25:05 Brand Building and Consistency
32:09 Challenges in Modern Marketing
40:15 Wellness Products and Quality
47:43 Balancing Business and Life
54:52 Myth Busting in Health
Memorable Quotes
"People do business with those they know, like, and trust. Your brand is everything you stand for—the look, feel, touch, taste, smell, and the feeling someone gets when they interact with it."
"I've always been intrinsically curious, questioning why things are the way they are. The status quo just didn't work for me."
"My formula for success has been to do the right things long enough consistently. It's the principle of compounding, whether in business, branding, marketing, or wealth building."
"Health starts in the mouth. We're inundated with toxins daily, so it's crucial to reduce the toxic load our bodies face."
"We already have what we want, but we think we have to do more to get somewhere else. What if it's not about more? What if it's about less?"
Resources Mentioned
Wellness Mama- https://wellnessmama.com
Wellnesse - https://wellnesse.com
Jeff Walker's Product Launch Formula - https://productlaunchformula.com
Seth Godin's "Purple Cow" - https://amzn.to/41C0Bi1
Oura Ring - https://ouraring.com
Whoop - https://www.whoop.com
Connect with Krisstina
Website - https://wealthywellthy.life/
Instagram - https://www.instagram.com/krisstinawise
YouTube - https://www.youtube.com/@krisstinawise
Krisstina's Book, Falling For Money - https://www.amazon.com/dp/0692560904/
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