Make the Competition Quit - S7 E49
Takeaways
- Blue Ocean Strategy is about finding untapped market spaces.
- Creating new demand involves amplifying existing value.
- Making competition irrelevant requires innovation and differentiation.
- Leaders often resist change and dig in when faced with competition.
- Shaming clients for their choices reflects poorly on businesses.
📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne
Suggested Content
Chapter Markers:
00:00 - The Secret Blue Ocean Strategy
03:03 - Creating New Demand and Lifting Buyer Value
05:52 - Making Competition Irrelevant
08:56 - The Importance of Value in Client Relationships
Activity