In a world full of filters, how can you show up as your authentic self and build a community of brand followers? In this episode of Rocky Mountain Marketing, I spoke with Jeff Howell to discuss the importance of authenticity in branding. Jeff shares his insights on how to maintain brand integrity while infusing humanity into your brand, making it more relatable and engaging.

Here's what you'll learn in this episode:

• The significance of brand integrity and the role of brand standards.
• How to create a real, authentic connection with your audience.
• Examples of brands like Wendy's and KFC that have successfully humanized their social media presence.
• Strategies for showing your brand's personality without compromising professionalism.
• The importance of embracing imperfections and being genuine in your content.
• Tips for assigning a face to your brand, whether it's the CEO, a marketing person, or any willing employee.
• How to balance personal and business content on social media.

Join me and Jeff as we dive deep into the world of authentic branding and share actionable tips to help you connect with your audience on a deeper level.

00:00 Introduction: Authenticity in a Filtered World

00:24 Welcome to Rocky Mountain Marketing

01:08 Guest Introduction: Jeff Howell

03:12 The Importance of Authentic Branding

05:07 Brand Examples: Wendy's and KFC

07:44 Creating Relatable Content

08:52 The Power of Personal Branding

11:22 Navigating Social Media Platforms

22:24 The Impact of COVID on Social Media

24:56 Connecting with Jeff Howell

25:30 Conclusion and Call to Action

Visit Jeff Howelll’s social media pages:

LinkedIn: https://www.linkedin.com/in/jeffhowell76/

Instagram: https://www.tiktok.com/@jeffhowell76

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#tiktok #socialmediapresence #personalbranding #businessbranding #digitalmarketing #entrepreneurship #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Denverbusiness #jeffhowell

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