Bob joins Paul Blanchard for an extended one-to-one interview in this episode of Media Masters. Named 'the father of public relations', Bob launched offices for PR company Burson-Marsteller in Russia, Australia and the Middle East, helping it become the largest public relations agency in the world. Bob tells us what he learnt expanding the business; explains how the trade has changed over the last 30 years; and lets us in on some of his top PR tips.

Exclusive book offer: Listeners of Media Focus can buy a signed copy of Bob's latest book, The Art of Perception, for only £10 (usually £25) plus P&P by contacting Grainne.Harling@bm.com.