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Not many successful business owners advise on how not to launch a business, but Roger Woodall openly does.  

Financial struggle, sleepless nights and major factors outside of his control, Roger talks honestly about the pressures (as well as the positives) of building the largest sports & music festival in the world. 

Beyond festivals, Roger has a wealth of business knowledge; from his early days of selling event tickets at profit within his parent’s London pub, to years later, creating an innovative sportswear brand and now mentoring others. 

In episode 2 of Extrology, Lee Cooper interviews Roger about his experiences as a founder, the realities of entrepreneurship and what it really takes to become successful.

Lee & Roger discuss:

• Building a business in a recession 
• The fear of the unknown 
• Taking action on ideas 
• The importance of company culture 
• The benefits of uncertainty
• Lessons learned 
• Research on your competitors (and the colander theory!)
• A new venture - giving back and helping others build their business
• How you can learn and get into the events world 

Links and references at: https://www.extrology.com/
Get in touch: lee@extrology.com
Sponsored by Progresso Talent Partners: https://www.progressotalent.com/
Produced by Podcast Labs: https://podcastlabs.co.uk/

Get in touch: lee@extrology.com

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology

Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/