102: Make Friends in Your Inbox! Using Email to Create Connection with Liz Wilcox
I’ll be honest, I know email marketing is important, but I have spent years being confused and overwhelmed with how I can actually use it – and I KNOW I’m not the only one. So when I got connected with today’s guest, Liz Wilcox, I knew we all had to hear from her.
In this episode, I talk to Liz, the Fresh Princess of email marketing, on why we should be using email to create connections and cultivate friendships instead of just sending stuffy bullet pointed lists. She reminds us of why email is so important, what we’re missing out on when we don’t use it, and how we can use it to support all other aspects of our business.
I am SO excited for this episode. This is one you cannot skip!
What’s in this episode:
[03:17] Liz’s background and why she’s so enthusiastic about email marketing
[08:00] Why you shouldn’t underestimate the importance of your email list
[11:40] How to focus your email content and use the “email staircase” to connect with subscribers
[17:32] Why email is the great connector and how you can use that connective energy to support your podcast and ultimately your business
[26:54] Why small business podcasters have such an advantage over big brands when it comes to email (and podcast) marketing
[28:21] How to incorporate your other content into email marketing
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/102
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