Building Your Brand: Crafting Your Business Identity
In episode 60, Dani Tan, a leadership coach and speaker, discusses the process of building a brand, whether it's for personal or business purposes. She emphasizes the importance of understanding your vision, mission, and values as the foundation of your brand. Dani also highlights the significance of knowing your audience and their needs, as well as creating an identity that serves them. She advises having a strategic plan in place and being open to iteration and evolution. Dani encourages self-reflection and self-discovery in order to build confidence and authenticity in your brand.
Chapters
00:00 Introduction and Overview
01:53 Understanding Personal Brands
04:13 Defining Your Vision, Mission, and Values
06:43 Creating an Identity that Serves
09:33 Building Confidence and Authenticity
11:30 Working with Dani Tan
For questions about coaching or to book me to speak, reach me at:
www.danitan.com/
www.linkedin.com/in/dani-tan
@danitani
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