Shark attacks have overblown importance compared to how often they occur. But since TV and movies have made so much of these rare, and rarely fatal events, we are sure we will be the next victim. These unlikely worries are the result of a psychological phenomenon called the Availability Heuristic.

This episode of the Intuitive Customer explores the Availability Heuristic and how it can help your brand promote customer-driven growth. Turns out, being available is a more significant influence than you think.