We interview Anthony Iannarino from https://thesalesblog.com/ and author of 'The Only Sales Guide You'll Ever need', 'The Lost Art of Closing' and his latest best-selling sales book 'Eat Their Lunch' 

We discuss how best to win customers away from your competition, how to close your dream clients and general sales best practices and tips to succeed. 

'Eat Their Lunch' focuses on how best to beat your competitors when you're selling the same or a very similar product and offers strategic steps to ensure success.