Growing a business that's never been done before, with Karl Andersson (CEO, Motatos) (S14E11)
How do you grow a business that is so innovative it changes how your entire ecosystem needs to work?
Today Richard speaks with Karl Andersson, Founder of Matsmart-Motatos, one of Europe's fastest-growing companies according to the Financial Times with a consistent annual growth of some 70%.
Matsmart-Motatos is aiding the sustainable reform of the food system by allowing customers to buy products that would otherwise be discarded due to reasons like changes in packaging, seasons or best-before dates.
In this conversation, you’ll learn:
How Karl identified the business opportunity
The difficulties of pioneering a new business model - and how Karl overcome those
How Karl built the necessary trust with logistics partners and suppliers
The very different mindset that Karl looks for in his sales team
Leadership skills that Karl aquired along the way
Resources/sources mentioned:
https://motatos.com
The Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)
Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/
For full show notes, head to https://xquadrant.com/karl-andersson
Timestamps:
00:00 Intro
04:48 How to solve the food waste issue.
08:18 Using third-party logistics to overcome challenges.
12:06 How can LinkedIn build relationships effectively.
15:49 Partnering with major FMCG corporations.
19:28 Growing in new markets requires strategic scaling efforts.
23:54 Communication, trust, targets, not detailed OKRs - success.
29:13 Carl pioneers impactful business tackling food waste.
30:53 Leave a review, visit xquadrant.com for support.