Want to learn how to do Facebook advertising to it's fullest it potential? Join my guest Robert Vance and I to learn all about it! Robert is a husband, father, author and business owner. He spent the first part of his life saving lives as a Fireman, Paramedic and a Police officer. Robert now helps businesses succeed using the internet and marketing automation to grow and expand their business giving them more free time to do the things they love and have the resources to do them. He got involved with the internet in 1997 when he built his first website and has been marketing on the internet in one form or the other since then. Robert has been working with Adwords since 2003 and with Youtube since 2008. Furthermore, he has created several successful funnels for clients that create exponential ROI. In 2015, he became an Infusionsoft certified consultant to further help his clients. And he has been using Infusionsoft to run his business since 2009. Robert is an expert in setting up sales funnels and making sure you can get those that do not sign up or become customers the first time back to your site so you have a better chance to convert them. Show Highlights: What is retargeting and how does it help my business?[1:40] Are there certain elements needed to retarget to the right customer? [4:30] The type of information can we learn from our Facebook advertising that can help us learn about our customers? [7:00] How can a dog walking company attract an audience in their community? [9:50] The benefits of working with a person like Robert and what you need to know about creating successful ads. [14:15] What is the bigger funnel? [16:30] A quick success story from Robert and how you can apply it to your business. [19:30] Tweetables: [Tweet "“It’s scary the stuff Facebook knows about us.”"] [Tweet "“Facebook is the largest database in the entire world and we need to start thinking of it like that.”"] [Tweet "“Retargeting and Facebook ads are only one piece of a bigger funnel.”"] [Tweet "“You need to know how much a client is worth to you.”"] Links: Connect with Robert Vance online! Visit his website at https://www.nitrogomarketing.com Downloadable Offer: Visit the website and request a consultation from the link on the website to find out how Robert can help you. Go to https://www.nitrogomarketing.com and fill out the form! Share The Show: Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’ Transcript: Bella: This is episode 89 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready—Bella's got your chute. Let's jump. Welcome to Bella in Your Business. My name is Bella Vasta, your host with Jump Consulting, and I'm here today with Robert Vance. He's a husband, father, author, and a business owner. He actually spent the first part of his life saving lives as a fireman, paramedic, and police officer. Now he helps businesses succeed using the internet and marketing automation to expand their businesses and give them more free time to do what they love. Some might even say he’s still saving lives—business lives, of course. He got involved with the internet way back in 1997 when he built his first website and has been marketing on the internet ever since. He's been using AdWords since 2003 and YouTube since 2008 and has created several successful ROI marketing funnels for numerous businesses. In 2015 he became an Infusionsoft Certified Consultant and has been using Infusionsoft since 2009. Robert is an expert—and one that I’ve actually hired—in setting up sales funnels and making sure that you're doing things right so that your customers keep coming ba...