Your sales process is everything. If you’re a B2B company selling large ticket products or services, if you have a long sales cycle, and if your sale is complex, then you need a killer sales process. It can make or break your company. The experience your prospects have with you and your sales team during your sales process is going to create emotions, relationships, and memories that will influence and, in some cases, even dictate whether you win or lose the deal.

In this episode, we’ll cover the following –

• How to use the prospect’s buyer journey to create a remarkable sales process


• How content plays a major role in creating this remarkable sales process


• How technology is mandatory to ensure everyone is taking the same actions at the same time during the process


• How to track and measure the success of your sales process


• How to continually improve your sales process based on data and feedback