106: Why You Need to Use Your Podcast to Drive the Rest of your Business Marketing
If you’re listening to this show, you probably have your own podcast (or maybe plan to have one in the future.) And if you’re an online business owner, coach, or small business entrepreneur who spends time (probably at least a couple of hours) planning, writing, and then recording podcast episodes, I need you to answer these questions honestly:
What are you doing with that content after your episode is published? Are you using it to drive the rest of the marketing in your business? Are you using it to point back to your business so you can actually grow your revenue?
If you’re not loving your answer to any of these questions, this episode is for you. I’m talking about how you can use your podcast to make content creation easier and your marketing simpler by using the content you already create each week to drive your business. Let’s dive in!
What’s in this episode:
[01:55] The real goal of a small business podcast: to grow your business
[02:52] My marketing triangle and how to use your podcast to drive the rest of the marketing for your business
[04:41] How to think about the marketing framework around your podcast and ultimately your business
[09:30] How your podcast can get you off the content-creation hamster wheel in your business
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/106
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