I got to sit down with the queen of K-Beauty herself, Charlotte Cho! Growing up in LA, sunscreen and toner seemed to be completely trivial to Cho. But after moving to South Korea post-grad, she was exposed to her own culture through an entirely new lens: skincare. And so upon returning to the States, she decided to start Soko Glam: an online retail shop completely dedicated to K-Beauty. Today, after eight years in the making, Charlotte has not only introduced the concept of the 10-step skincare routine to the American market, but has democratized beauty in such an unpredictable way. Tune in to hear about Charlotte’s favorite ingredients, her new brand - Then I Met You, and so much more!

Links to Products/Resources Mentioned: 

• SKIN: Mizon Snail Cream, Then I Met You Essence, Neogen Micro Essence, Then I Met You Cleansing Balm, Lash Eyeland, COSRX Pimple Patch, Daily Sheet Mask Tissue Box, Skin Concierge, The Klog

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Follow Charlotte: @charlottejcho

Stay in touch with me: @brookedevard 

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