232 - Ecommerce Trends for 2024 and Beyond, with Eric Dyck
Are you looking for strategies to improve your brand's storytelling and marketing efforts?
Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers.
Eric also shares his journey into marketing and his perspective as a millennial in the industry. He and Daniel unpack strategies employed by challenger brands and agencies to create long-term value and drive profitability. What are some of the best brand strategies they’ve seen in 2024?
If you're interested in learning about effective storytelling, the role of social media platforms, and the future of marketing, this episode is a must-listen. Tune in now to gain valuable insights from these industry experts.
00:00:02 - Marketing Millennials Podcast: Eric's Journey
00:04:32 - Brands Seek Alternatives in Saturated Market
00:09:49 - Efficiency in Funnels Key for 2024
00:20:20 - Aggressive Amazon Ads: Winning Strategies Revealed
00:27:56 - Kanye West's Scrappy Marketing Strategy
00:34:52 - Profit-Driven Marketing Trends on Google
00:36:25 - Constantly Storytelling: Building Your Brand
Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
Follow Eric:
LinkedIn: https://www.linkedin.com/in/ericdyck/
Website: https://www.directtoconsumer.co
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: