In this episode, we discuss with Michael Theodor, a forty-year veteran of the Canadian organic and natural products industry. He shares his advice on what’s necessary for creating a high performing product or brand – from availability and financial stability to unique features and benefits that can help differentiate your product from existing offerings in the marketplace. We also discuss price points and investor relations, distribution models, technology advancements in the industry, as well as his award winning success story! It was an honor to hear Michael’s insights into the world of natural and organic products. His long-standing industry knowledge, combined with his commitment to ethical business practices and client satisfaction make him an ideal advisor for any business in the natural and organic product space. If you’re looking for advice on how to best position your brand or product in the natural and organic products market, reach out to Michael Theodor today! With his assistance, you can get the guidance you need to become a successful player in this ever-evolving sector.