In this Tech Bound Conversation, I speak to Joe Sinkwitz about Influencer Marketing, Social Engineering, and Black Hat SEO. Joe is the founder and CEO of Intellifluence and Digital Heretix, SEO legend, and Influencer Marketing expert.

Timestamps

0:00 Introduction

2:06 Bootstrapping Intellifluence

6:27 How Joe caused the Payday Loan update

8:25 Getting into hacking

10:16 Manipulating opinions with Social Engineering

14:46 How to defend against social engineering

16:54 Online Reputation Management

21:52 Influencer Marketing for dry topics

26:32 The most efficient social channels as of now

27:38 Examples of successful Influencer Marketing campaigns

29:08 Disclosing sponsored posts vs. not

30:57 How to become an influencer

32:40 Writing a book about Influencer Marketing

35:14 The underrated value of communities

39:32 How Joe learns new things

44:41 State of the Influencer Industry

49:23 What SEOs should know about Influencer Marketing

54:44 Bacon Ipsum Wine and Co-Flounder at Napa Summit

58:39 Psychological trigger in social engineering

60:00 Writing children’s stories for education

60:02 Mental clarity from Intermittent Fasting

Show notes

The Ultimate Guide to Using Influencer Marketing: https://www.amazon.com/dp/B077Y2SQ5P

Digital Heretix https://www.digitalheretix.com/

Intellifluence: https://intellifluence.com/

Joe on Marketing Land https://marketingland.com/author/joe-sinkwitz

Joe on Search Engine Land https://searchengineland.com/author/joe-sinkwitz

https://www.inc.com/marty-weintraub/social-media-hackers-reveal-their-favorite-scams-how-to-protect-your-business-from-them.html

Joe on Twitter: https://twitter.com/CygnusSEO

Tech Bound: https://www.kevin-indig.com/tech-bound/

iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659

Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg

Youtube: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com