In this Tech Bound Conversation, I speak to Joe Sinkwitz about Influencer Marketing, Social Engineering, and Black Hat SEO. Joe is the founder and CEO of Intellifluence and Digital Heretix, SEO legend, and Influencer Marketing expert.Timestamps0:00 Introduction2:06 Bootstrapping Intellifluence6:27 How Joe caused the Payday Loan update8:25 Getting into hacking10:16 Manipulating opinions with Social Engineering14:46 How to defend against social engineering16:54 Online Reputation Management21:52 Influencer Marketing for dry topics26:32 The most efficient social channels as of now27:38 Examples of successful Influencer Marketing campaigns29:08 Disclosing sponsored posts vs. not30:57 How to become an influencer32:40 Writing a book about Influencer Marketing35:14 The underrated value of communities39:32 How Joe learns new things44:41 State of the Influencer Industry49:23 What SEOs should know about Influencer Marketing54:44 Bacon Ipsum Wine and Co-Flounder at Napa Summit58:39 Psychological trigger in social engineering60:00 Writing children’s stories for education60:02 Mental clarity from Intermittent FastingShow notesThe Ultimate Guide to Using Influencer Marketing: https://www.amazon.com/dp/B077Y2SQ5PDigital Heretix https://www.digitalheretix.com/Intellifluence: https://intellifluence.com/Joe on Marketing Land https://marketingland.com/author/joe-sinkwitzJoe on Search Engine Land https://searchengineland.com/author/joe-sinkwitzhttps://www.inc.com/marty-weintraub/social-media-hackers-reveal-their-favorite-scams-how-to-protect-your-business-from-them.htmlJoe on Twitter: https://twitter.com/CygnusSEOTech Bound: https://www.kevin-indig.com/tech-bound/iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9EzgYoutube: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com