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Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks. I sat down in Troy’s state-of-the-art content production factory (there’s no other way to describe it) for this deep dive into how ChatGPT & video marketing can give your small business a competitive edge. The only thing he doesn't beat me on? Gags. I’ve got lots more gags! It’s a bro-mantic episode 630 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Agency Maverick's Troy Dean...

Righto, it’s time to take a deep-dive into how the small business owner can make best use of video marketing and ChatGPT, with marketing Ninja Troy Dean who I’ve known for a few years now. We used to occupy the same co-working space in inner city Melbourne, and most recently we went on a failed tall ship adventure with a bunch of mates. It literally ended in a mutiny, but that’s a story for another time!

Troy is a marketer through and through, with his business Agency Mavericks specialising in helping digital creatives scale their businesses and spend more time doing what they love.

Now if you want to hear from someone who truly gets marketing, who speaks about it with absolute passion and commitment, and who’s a master at cutting through the crap and the lingo, and getting to the truth, then you’re gonna love Troy.

You know how much of a marketing nerd he is? In his office, Troy has built a state-of-the-art content production factory, to include a sound stage with a Hollywood-style lighting rig and a Today Show style set, a voice-over recording booth, mixing desk, plus he’s got every type of gadget available … and then some!

And that, my friend, is where this interview was recorded and filmed. So if you’d like to see what I’m talking about, the full video version (on Troy’s Today Show-esque set) can be found inside my small business owner Membership over at my Patreon. Enjoy!

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