When I helped sell and exit a niche agency in the orthodontic space, one thing became crystal clear: we didn’t grow by chasing everything.

We grew by staying focused, building trust, and saying no to the wrong opportunities — even when it felt risky.

It wasn’t loud, but it was strategic, and it worked.

And that approach?

It’s not just relevant — it’s exactly what works in today’s skeptical market.

Clients are more cautious. Referral partners are more selective. And hustle-heavy growth tactics? They’re falling flat.

What I’m seeing across the agencies I work with — and inside Agency Together — is a shift:

🚫 Less “do more.”
✅ More “do what matters”

In this episode of the Small But Mighty Agency Podcast, I’m breaking down five growth habits that help small agencies scale without the grind while still building serious momentum.

Here’s what I cover:

• How saying no creates space for stronger positioning
• The most underused (and most profitable) part of your growth strategy
• Why your so-called “competitors” might be your best growth partners
• Content alone isn’t cutting it — here’s what to build instead
• The power of staying small, agile, and wildly efficient

If staying relevant without selling your soul is your priority, this episode is for you

Resources & Links:

Get the Trust Equity Scorecard – My free tool to help you measure how well your agency is building trust at scale — and where to focus next to grow through retainment, referrals, partnerships, and positioning.

Connect with me on LinkedIn 

Don’t forget the free Agency Together Newsletter and access our free mini-course on building Trust Equity to help you be a thought leader agency. 

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. ANd I’ll See you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep124

Podcast Edits by Lindsay Curtis