Professor Anand Menon is a leading political scientist and director of UK in a Changing Europe. The think tank was formed in 2015, amidst the polarised atmosphere of the Brexit referendum, and sets out to provide “high-quality and impartial research based on facts rather than opinions.” In this in-depth interview, Anand discusses his efforts to embrace new platforms like TikTok to connect with younger and seldom heard audiences; argues that Covid has reinforced support for Brexit through the success of the UK’s vaccine rollout; and shares the key takeaways from his famous TED Talk ‘How to Fix Britain,’ explaining how the referendum “held a mirror up to society.”