Your most asked small business marketing questions answered.

"If you had only 20-minutes a day to market your business, what would you do?"
"What stand-out marketing ideas have you been blown away by?"
"Who's been your favourite guest, and why?"

These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0)

Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics:

• How to market to the C-Suite
• How to market a cafe on $300 / month?
• Best video marketing techniques
• My biggest learning from 500 episodes
• How to build market share
• The importance of being a tech-savvy business owner
• How to know it's time to close your business
• What I would do with a monthly marketing budget of $1,000
• How to best use social media to promote your business
• How to develop 'podcast stamina'
• Podcast awards
• How to prove value to your prospects
• My all-time favourite guests
• Top 3 takeaways from 500 epsidoes
• How to choose quality marketing services
• How to generate new business quickly
• The future of content marketing
• Work / life balance
• Managing client expectations
• Skilling up new staff so they hot the ground running
• Communicating your marketing strategy with your people
• Importance of brand personality
• Importance of white papers in marketing
• Exhibition marketing
• How to make it as a podcaster
• Evaluating marketing services
• Getting your message heard and seen
• Something personal my friends may not even know about me
• How to communicate a name change
• Spending a $500 monthly marketing budget
• The timing of posting a podcast episode
• Using your downtime during COVID-19
• One marketing idea that blew me away
• An update on my old co-host Luke Moulton

Here's the links to the resources / past episodes mentioned

452 - How to get Elton John as a client
482 - How to get a meeting with anyone
452 - One of my favourite video marketing techniques
Seth Godin's book 'The Dip'
Australian Podcast Awards
493 - Peter Lorimer's 6-6-6 Rule
496 - Matt Barnett discusses the power of white papers in marketing
475 - Getting to school principals
374 - Also tips on getting to school principals

All time favourite guests

Interview with Canva's Melanie Perkins
Interview with Will It Blend's Tom Dickson
Interview with PLG Estates Peter Lorimer
Interview with Flow Hive's Cedar Anderson
Interview with Tradie's Ben Goodfellow
Interview with dentist Padi Lund
Interview with Mama's Roast Chicken's Whali Khawli
Interview with comedian Richard Stubbs

My top 5 most downloaded episodes

Jasky Singh (on low cost marketing ideas)
Michael Gerber (on The e Myth)
Stephanie Claire-Smith & Laura Henshaw (on Instagram)
Dave Munson (on story-telling)
Jack Gance (about Chemist Warehouse)

Marketing ideas that blew me away

Platinum Electricians Josh Nichols on his 21 step customer mantra
Will It Blends Tom Dickson on extreme product demonstration
Seth Godin on owning a niche
Arthur Greeno on breaking Guinness World Records
Jay Baer on managing difficult clients
Beechworth Bakery's Tom O'Toole on studying happiness
Dan Fagella on repliacting Sport's Illustrated's email marketing strategy

 

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

 

 

 

 

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.