173 - How To Innovate as a Challenger Brand with Elliot Freeman (Skratch Labs)

We sat with the CMO at Skratch Labs, Elliot Freeman, to talk about how innovation takes place as a challenger brand. After a decade-plus in the space, Elliot brings a ton of CPG experience to the podcast.Cave - https://www.cavesocial.com/elliot-freeman/LinkedIn: Elliot Freeman - https://www.linkedin.com/in/elliotfreeman/Website: Skratch Labs - https://www.skratchlabs.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly ac...