Mind Your Marketing

Content Calendars Are Dead (And Here's What's Replacing Them)

Why Most Personal Brands Will Fail in 2025 (and How to Beat Them)

Avoid this trap and you'll be able to come up with unlimited content ideas

How to Create Content When You Don't Feel Like It

Don't Document. Create.

How to Create a Marketing Avatar (and Why You Need One)

How to Become a Master Storyteller On Social Media

The Exact Playbook All Social Media Platforms Use to Grow & Monetize

Agency vs. In-House vs. Freelancer: Which Is Best for Your Social Media Team?

How to calculate the ROI of Social Media

The Rise of Micro Trends on Social Media

My 2025 Content Strategy

Why I'm narrowing my channel's focus (and you might want to as well)

6 Ways B2B Companies Can Grow on Social Media

Social Media Idea for December 2024

278 - 10 Social Media Tactics Any Business Can Use to Grow

277 - Should You Freelance or Start an SMMA? The Pros/Cons of Each Model

276 - Who CMOs are frustrated with social media

275 - How to Get Social Media Marketing Clients as a Freelancer/Agency

274 - Social Media Content Ideas for September 2024

273 - 5 Macro Social Media Trends Marketers Should Pay Attention to in 2024

272 - Red Flags to Look for When Hiring a Social Media Agency

271 - How to Get Real Followers On Social Media in 2024

270 - How to Avoid The Commodity Content Trap on Social Media

269 - How to Keep Marketing Momentum As a Growing Mid-Size Brand with Julia Fitzgerald

268 - How to Create a Company Social Media Plan (10 Step Process)

267 - How to Create Content Pillars for Your Social Media

266 - How to Get Started With SEO With Zhe Scott

265 - 5 Reasons Agency and Client Relationships Go Awry

264 - How to Find + Hire The Best UGC Creators

263 - Overplatforming, Understanding Competitors, and How to Fill Your Calendar When You’re Out of Ideas

262 - The Doorman Fallacy: Realizing that Social Media Marketers Do More Than You’d Think

261 - How Important is the Algorithm to Your Social Media Strategy

260 - Putting the Customer Experience First with Christina Garnett

259 - How Landing Pages Can Fuel Company Growth With Tas Bober

258 - Building a Diverse Marketing Team with Sam Kuehnle

257 - How to Build a SMM Business with Shanté Gorman

256 - Getting the Most Out of Social Media in B2B with Tommy Clark

255 - The Three-Pronged Strategy to Grow Your B2B Business with Pritesh Vora

254 - How to Stop Being Seen As The Arts & Crafts Department Within Your Business

253 - How to Build a Personal Brand On LinkedIn Without Selling Your Soul

252 - How Brands Can Uplift Their Industry’s Community with Lauren Meyer

251 - From Navy SEAL to the Inc. 5000: How Sean Matson is Building Businesses

250 - Creative Outlets, Building an Agency, and Thoughts on Personal Branding with Mikhail Alfon

249 - Brand Social Done Right with Chi Thukral

248 - How to Run Marketing Experiments With Dennis Behrman

247 - What the Cannabis Industry Can Learn From Alcohol Giants with Filip Luneski

246 - Founders & Friends: How Lauren Berger and Marla Felton are Growing REAL Cookies together

245 - What David Vogelpohl Has Learned During His First Year as a CMO

244 - Rock Bottom Has a Trampoline with Charlynda Scales, Founder of Mutt’s Sauce

243 - Hooks, Copy Frameworks, and Saying No to Bro-Social With Erica Schneider

242 - Building a Pickleball Brand and Community With Mike Gottfried

241 - Positioning Your Brand as a ‘Must-Have’ vs. a ‘Nice-to-Have’ To Clients With Aaron Bours

240 - Is Your Content Compliant? A Look at Social Media Legalities With Robert Freund

239 - Harnessing the Power of Focus in Marketing with Branca Ballot

238 - Bootstrapping Good-Dee’s Baking Mix With Deana Karim

237 - Growing Celzo + Representation in the CPG Space with Fernanda Sampson-Gómez

236 - Why You Should Consider Using a CRM With Chip Housen

235 - Walking Away From a Hedge Fund to Start a Brewery with Brent Zimmerman

234 - Building a Conscious Company with Soupergirl Co-founder, Sara Polon

233 - What It Takes to Start Your Own Distillery With Jamie Hunt

232 - Why You Should Never Bet Against Pizza With Alex Cree

231 - Putting the NOLA in Protein Granola: How Ceres is Building a CPG Brand in New Orleans

230 - Twitter is Paying Creators, Threads is Here, and 3 Phases of Every Social Platform

229 - How Scrappy You Have to Be to Win Marketshare As an Alcohol Startup

228 - How to Start and Grow Communities Organically With Simon Chou

The Most Common Mistakes Businesses Make on Social Media (And How to Fix Them)

How to Create an Editorial Process for Your Social Media + Social Media News this Week

227 - The Power of Going Your Own Speed with Erica Rankin (Bro Dough)

226 - Tapping Into the Future: Will Cannabis Cocktails Become the New Norm at Bars?

225 - How IQBAR Grew from a Kickstarter to Millions in Revenue

224 - How The Nutr Drove $1 Million in Sales in 5 Months (And What’s Next)

223 - Growing a Purpose-Led Company with Todd Bondy (CLEAN Cause)

222 - 7 Steps to a Healthier Relationship with Social Media

221 - The Business of Cocktail Mixers - How Hella Cocktails is Growing

220 - How Coco Vinny Plans to Control the US Coconut Supply

219 - Teaching and Embracing Balance with Mark Samuel

218 - Building Case Study Buddy With Joel Klettke

217 - Growing a CPG Company From CDMX with Alan Cohen

216 - Growing Pricklee Cactus Water with Kun Yang

3 Rules I Live By In My Business

Elon Starts Taking Blue Checkmarks Away

215 - Create Once, Distribute Forever: Harnessing the Power of Content with Ross Simmonds

214 - Small Steps, Big Impact: How Alec's Ice Cream is Growing

213 - Building a Strong Brand Through Product Quality with Amy Zitelman

212 - Should Your Company Start a Podcast?

211 - How this Father-Son Duo Are Building NUTSÓLA

210 - Why CMOs Don't Stay Long At Companies

209 - My 11-Year Journey as a Marketing Agency Owner

My 11 Year Journey as a Marketing Agency Owner

208 - The Strategy We Used to Get in Entrepreneur, Fast Company, and Inc. Without Spending a Dollar

207 - Wait, Is Meta Copying Twitter’s Verification Process?

206 - How to Embrace Ingenuity as a Brand with Victoria Keichinger (Coldwell Banker)

205 - Starting Your Own SEO Agency with Emil Shour

204 - How to Go From Freelancer to PPC Agency Owner

203 - Should Marketers Be Worried About Chat GPT?

202 - Social Media Marketing Predictions for 2023

201 - What Happens to Twitter After Elon Musk Buys It?

200 - Lessons from recording 200 podcasts

199 - How Far Out Should Your Content Be Scheduled?

198 - How to Get Out of a Creative Rut

197 - Reels vs. TikTok vs. YouTube: What Should Your Brand Use?

196 - How to Navigate Messaging on Social Media With Ann Boyd (Stoplight)

195 - Becoming a Customer-Centric Company With Sara Strope

194 - Understanding The Short-Form Video Landscape With Blake Guidry

193 - How Word-of-Mouth Marketing Can Fuel Your Recruiting With Ponara Eng

192 - How To Tell If Your Company Has Your Back with Holly Wright (Appfire)

191 - Turning Your Passion Into a Sustainable Lifestyle Business with Jason Atakhanov

190 - Learning to Say No as You Grow Your Business With Chase Dimond

189 - Setting The Foundation As Marketing Hire #1 In a Startup With Pamela Kohl

188 - Learn How to Budget Your Time Effectively With Andrew McConnell (Rented)

187 - The Journey from Entry-Level Marketer to CMO with Erica LaCentra (RCN Capital)

186 - Dealing With the Pressure to Innovate with Tania Kingsrud (John Paul Mitchell Systems)

185 - Defining and Capturing a New Audience Segment With CMO, Deidre Hudson (Payability)

184 - How to Become a Better Mentor With Jolene Abbott

183 - Having Your Brand Stand the Test of Time with Kara Shaffer (Dexter-Russell)

182 - Building a Community First Business with Jess Holland (Oahu Running Club)

181 - Punching Above Your Weight As A Brand With Amy Nunn (Prestige Hotels)

180 - Building a Company That Matches Your Purpose with Carissa Campeotto (Trendi)

179 - How to Grow a Spirits Brand With Hannah Hanley (Heritage Distilling)

178 - How to Unify Your Message Across Departments with Jenn Steele (Reprise)

177 - Why Your Business Should Start Podcasting with Cammie Doder (Aspiriant)

176 - Understanding Value-Based Pricing with Tom Kuhr (Greenfly)

175 - How to Build and Maintain Reputation Online With Paul Edgeman (Thrive Communities)

174 - Building a Brand Across Multiple Lines of Business with Pamela Herrmann (On Q Financial)

173 - How To Innovate as a Challenger Brand with Elliot Freeman (Skratch Labs)

172 - Refining Your Entire Customer Experience With Amisha Gandhi (Tipalti)

MYM #171 - Learning to Bounce Back With Brad Rice (Homepie)

MYM #170 - How Sweetfin is Approaching Growth With Co-Founder, Seth Cohen

MYM #169 - Using Small Data to Uncover Big Findings With Jennifer Joyce (SpotOn Fence)

MYM #168 - How Marketers Can Prove Their Worth Within an Organization With Greg Howard (Vivun)

MYM #167 - How Dave Hirschkop Built a Company By Creating the Hottest Sauce in the World

MYM #166 - Blocking Out the Noise, and Focusing on Your Customers With Kate Adams (Burkland)

MYM #165 - Starting & Scaling a Beauty Brand From Scratch With Alexandra Weinstein (August + Monroe)

MYM #164 - Keeping It Real With Your Team And Banding Together With Caitlin Will

MYM #163 - Building a Workplace Where You Help Avoid Burnout with Caddie Founder, Alan Nowogrodski

MYM #162 - How Awake Chocolate Flipped Their Entire Channel Strategy When COVID Hit With Adam Deremo

MYM #161 - Going At It Alone: How Max Pete Built His Freelance Business

MYM #160 - Creating a Customer-Centric Company With Karl Walsh

MYM #159 - Picking The Right Channels For Your Audience Segments w/ Miriam Kendall, CMO at MakeSpace

MYM #158- How Peavey Industries Handles Growth Internally & Externally w/ Marketing VP Jest Sidloski

MYM #157 - Buying, And Then Scaling Alpha Paw With Ramon van Meer

MYM #156 - How Momentive Rebranded Remotely With VP of Marketing, Karen Budell

MYM #155 - Why Marketers Are the Caretakers of Culture Within a Company with CMO, Ryan George

MYM #154 - How to Use Data to Empower Your Marketing Team With Kari Hanson

MYM #153 - What To Do With Your Time After You Delegate with Margaret Kelsey

MYM #152 - Changing The Way We See Marketing With Steve Sinclair

MYM #151 - How to Prove Your Worth Internally as a Marketer with CMO, Allison MacLeod

MYM #150 - How to Grow as a Challenger Brand with Terra Teat from Jlab Audio

MYM #149 - Building Team Culture Through COVID and Beyond with Buildable Co-Founder, Daniel Spataro

MYM #148 - Challenging the Narrative Around Buyer Personas With Kasa Founder, Roman Pedan

MYM #147 - Growing As A Leader With Anastasia Leng

MYM #146 - Competing With Heavyweights With Tracy Frisbie

MYM #145 - The Art of Brand Storytelling with Gabrielle Dolan

MYM #144 - Growing a Company as a Solo-founder with Caleb Avery

MYM #143 - How to Balance Emotion and Data to Make Marketing Decisions With Stephanie Barbosa

MYM #142 - Growing Fresh Cravings Salsa with Jay Whitney

MYM #141 - How to Approach Demand Gen With Dustin Tysick from Jostle

MYM #140 - Keeping a Scrappy Mindset with Chris Shuptrine

MYM #139 - How to Foster a Culture of Collaboration With Billy Senné

MYM #138 - How to Hire From Anywhere with BlocPal's CMO, Sushant Trivedi

MYM #137 - Looking at Product-Market Stick with Trish Thomas

MYM#136- How to Stick to Company Values Under Pressure With Willie's Superbrew Founder Nico Enriquez

MYM #135 - How to Stand Out Through Storytelling With Jeff Merkel, Head of Marketing at Helcim

MYM #134 - Starting In Your Customer's Shoes with Michael Kavanagh, VP at DocuPhase

MYM #133 - Using Other Distribution Channels with Bomani Cold Buzz Co-Founder, Amin Anjedani

MYM #132 - Building a Household Name With Andrew Frawley Fmr. Marketing Director, Yang 2020 Campaign

131 - Challenging the Work-Life Balance Narrative With Angela Earl

MYM #130 - Finding New Ways to Grow With Koia Co-Founder, Chris Hunter

MYM #129 - Keeping Your Foot On The Gas With Quokka Brew CEO, George Passantino

MYM #128 - How to Become a Great Mentor With Jonathan Dale

MYM #127 - How to Move Fast Within a Startup With Liseanne Gillham

MYM #126 - How to Put Your Company Culture First With Terry Sydoryk

MYM #125 - How to Get Started in CPG With Wade Brooks

MYM #124 - Creating a New Real Estate Model with Realty Partners Founder, Thomas Heimann

MYM #123 - How to Excel at Product Marketing With Nisha Bagepalli

122 - How to Push Through Setbacks With Rise Bar Founder, Peter Spenuzza

MYM #121 - How to Push Your Entire Marketing Department Forward With Elizabeth Hillestad

MYM #120 - Giving Your Customer the Right Tools With Maria Osipova

MYM #119 - Creating a Content Machine With Rob Cressy

MYM #118 - How to Create a Story That Connects With Customers With Steve Watt

MYM #117 - How to Make Customers Feel More Comfortable With fresh&co's VP of Marketing, Sandra Pope

MYM #116 - How Being Transparent Can Fuel Company Growth With "goodr" Founder, Stephen Lease

MYM #115 - Creating and Growing a Challenger Brand With Phil Rubin

MYM #114 - How to Become a Trusted Advisor for Your Clients With Andie Figlin

MYM #113 - Using Small Data to Think Bigger With Muhammad Abbas

MYM #112 - Using Data to Drive Effective Marketing Efforts with Ruth Zive

MYM #111 - Building a Purpose-Driven Company With Gaggle CEO + Founder, Jeff Patterson

MYM #110 - How to Build Your Integrated Marketing Plan With Celero Commerce CMO, Scott Farace

MYM #109 - Tieing All Your Marketing Efforts Together with Nick Stein, CMO at Top Hat

MYM #108 - How to Tell the Untold Stories of Your Customers With Charles Groome

MYM #107 - Creating a Great Online Event With Jessica Vogol

MYM #106 - Why The Little Things Matter With Geoff Duncan

MYM #105 - Building a Solution For Yourself First With Jonathan Margel

MYM #104 - Turning Every Team Member Into a Company Evangelist With Justin Holmes

MYM #103 - Crisis Management 101 With Allison Borrow from 24 Hour Home Care

MYM #102 - How to Align Goals Between Sales + Marketing With Jonathan Pogact

MYM #101 - Understanding What Makes a Brand With Tanika Vital-Pringle

MYM #100 - 5 Lessons from Recording 100 Podcasts

MYM #99 - Educating and Empowering Your Consumers With Austere Founder, Deena Ghazarian

MYM #98 - Finding Alignment With the C-Suite With Tiffaney Fox Quintana

MYM #97 - How to Scale-Out a Content Plan With Kevin Alansky

96 - Finding Your Own Problem, Then Solving It With Partake Brewing Founder, Ted Fleming

MYM #95 - Taking a Pragmatic Approach to Brand Building with Clare Verdery

MYM #94 - How to Balance Your Left and Right Brain as a Marketer With Kacy Cole

MYM #93 - How to Understand Your Customers' Needs With Brett Chester

MYM #92 - Overcoming Doubts and Doubters With Kara Goldin

MYM #91 - Telling a Powerful Story In Real Estate With Callaway Henderson SIR CMO, Laurel Cecila

MYM #90 - The Power of a Name With Donuts Inc. CMO, Mina Neuberg

MYM #89 - Growing Ghost Kitchens With FoodHaul CMO, Christian LesStrang

MYM #88 - Carrying Your Experience Forward With OJO Labs CMO, Karen Starns

MYM #87 - Applying First Principles Thinking to Your Marketing with Nick Wassenberg

MYM #86 - Creating a Personal Brand That Sticks With Mitch Parker

MYM #85 - Being an Ally to Your Clients with Tali Co-founder, Andreas Koustas

MYM #84 - How Wet Noses is Innovating in the Pet Food Space With CEO, Johnni Rodgers

MYM #83 - How to Retain Team Members in a Competitive Market With Branden Cobb

MYM #82 - Diving Headfirst Into a Niche With ParkHub's Kate Valbracht

MYM #81 - Fueling Business Growth by Providing Great Service With Simon Mass

MYM #80 - Understanding All of The Customer Touchpoints With Andrew Infantino from Copper Branch

MYM #79 - Building a New Creative Agency With Grant Tucker

MYM 78 - Recognizing the Need for Community With VP of Marketing at Teampay, Nicole Lindenbaum

MYM #77 - How Visual Storytelling Evolved with Grant Farhall, CPO, Getty Images and iStock

MYM #76 - Getting Your Ego Out of the Way in Marketing With Nutrabolt CCO, John Herman

MYM #75 - Adapt and Grow With Aftermarq Founder, Vincenzo Landino

MYM #74 - Doing Business in a Human Fashion With Elana Ostrega from Clearbanc

MYM #73 - Storytelling as a Professional Service Provider with Lauren Jones from AppIt Ventures

MYM #72 - Building Your Own Agency to Win with Chris 'Kubby' Kubbernus

MYM #71 - Why Your Story Matters With Kristin Reed

MYM #70 - Rolling Up Your Sleeves and Getting to Work With Senné CMO, Frank Hwang

MYM #69 - Marketing Disruptive Technology with Trueface CMO, Mason Allen

MYM #68 - Keeping the Focus on Growth with EquityMultiple's CGO, Soren Godbersen

MYM #67 - Rewriting the Leadership Playbook with Colligo CEO, Tim Brady

MYM #66 - Building a Winning Team with Beacon Co-Founder, David Berk

MYM #65 - The Keys to Marketing a Beauty Brand with SKINN Cosmetics VP of Brand, Megan Brown

MYM #64 - Shaking Up the Healthcare Industry With MedPilot Co-Founder Matt Buder Shapiro

MYM #63 - Understanding Where Your Customer Is in Their Buyer Journey With Reali CMO, Randa McMinn

MYM #62 - How to Build a Community Through Consistency With Erin Blaskie

MYM #61 - Being Bold And Taking Chances With Impartner CMO, Kerry Desberg

MYM #60 - Using Your Outside Experience to Drive New Business Forward with CMO, Tara Holloway

MYM #59 - Having the Guts to Hit Publish With Cloudbolt CMO, Grant Ho

MYM #58 - Understanding Your Customers at a Deep Level with the CEO of FloQast, Mike Whitmire

MYM #57 - How to Approach Influencer Marketing with Kyndoo.ai Co-founder, Kelly McDonald

MYM #56 - Pivoting When It Mattered Most With FanFood VP of Marketing, Isabella Jiao

MYM #55 - The Power of Brand Storytelling With Jannine Krish

MYM #54 - A Look Inside Mid-Day Squares With Co-founder, Jake Karls

MYM #53 - Sticking to the Vision, with Bankers Healthcare Group CMO, Chris Panebianco

MYM #52 - Thinking About the Entire Funnel With CMO, Peter Guagenti

MYM #51 - Letting Customers Know They Are Heard With Tedd Evers

MYM #50 - Building Culture and Managing Remote Teams With Corgibytes Co-Founder, Scott Ford

MYM #49 - Just Keep Going with Lotus Sustainables Founder, Farzan Dehmoubed

MYM #48 - The Importance of Customer Service With Simplr CMO, Daniel Rodriguez

MYM #47 - How Entrepreneurs Run Toward Problems With Ara Bagdasarian

MYM #46 - Creating a New Beverage Line With Paul Eschbach and Nick Benz

MYM #45 - How to Walk the Walk as a Marketer With Lessonly CMO, Kyle Lacey

MYM #44 - Sticking to Brand Principles With CMO Sam Ford Collins

MYM #43 - Learning from NYT Best-Selling Author, Brant Cooper

MYM #42 - Learning from Your Team With Amy Love

MYM #41 - Building a Company With Integrity With Kimberly Daley

MYM #40 - Being a Marketing Practioner With Vincent Orleck

MYM#39 - Embracing Innovation With MassChallenge CEO, Siobhan Dullea

MYM #38 - Evolving as a Leader With NTWRK CEO, Aaron Levant

MYM #37 - Getting Your Team Aligned on Objectives With WorkBoard CMO, Joelle Kaufman

MYM #36 - From New Zealand to Silicon Valley And Back With Matt Deller

MYM #35 - Innovating the Travel Industry Through COVID-19 With Faisal Sublaban

MYM #34 - Learning from Your Community with Phil Stover

MYM #33 - Redefining Housing With Starcity Founder, Jon Dishotsky

MYM #32 - Keep Learning With Skillshare CMO, Liana Douillet Guzmán

MYM #31 - Using UX as a Catalyst for Company Growth With Alfonso de la Nuez

MYM #30 - Innovating Within the VC World with Susa Ventures Co-Founder, Chad Byers

MYM #29 - How to Build Trust with Your Audience with Chief Growth Officer, Olivier Amar

MYM #28 - Why Investing in Content Makes Sense with Chris Schreiber

MYM #27 - Building Your Own Real Estate Brokerage with David Maez

MYM #26 - Finding Your Niche with Chiedo John

MYM #25 - Building Better Booch with Co-Founder, Ashleigh Lockerbie

MYM #24 - From Navy Petty Officer to Becoming a Global CMO With Rico Macaraeg

MYM #23 - Winning Customers By Focusing on the Little Things With Century 21 CMO, Cara Whitley

MYM #22 - Blending Social Media and Investing with Public.com's Katie Perry

MYM #21 - Instilling a Growth Mindset In Your Team with Roofstock CMO, Suresh Srinivasan

MYM #20 - Building Businesses with Shark Tank Winner Tony Lam

MYM #19 - Building a Better Sales Process By Listening First with Alex Alioto

MYM #18 - Learning from Three-Time CEO, Yuval Boger

MYM #17 - Creating a Low-Drama, High-Output Team with RebelMouse Founder, Andrea Breanna

MYM #16 - How Plant-Based Brands Can Grow with Jordan James Rogers

MYM #15 - Growing GOATdate From an Idea to Reality With Founder Heather Hopkins

MYM #14 - Becoming a Travel Expert, and Turning It Into a Business with Lisa Niver

MYM #13 - Building Beauty Brands with Simon Geraghty

MYM #12 - The Journey Is the Reward with Johnas Street

MYM #11 - From Farmers' Markets to Whole Foods: How a Mother and Son Duo Built AshaPops

MYM #10 - Building Your Local SEO with Nicholas Verdugo

MYM #09 - How Hotel Marketing is Changing with Rich Tuckwell-Skuda

MYM #08 - Positioning Yourself as an Authority in Your Industry with Matthew Trifiro

MYM #07 - Rethinking the Brand Playbook with Karen Budell from SurveyMonkey

MYM #06 - Growing the Mobile App ROOM8 with Alexis Valerio

MYM #05 - Moving from a Tech Career to Starting Your Own Business with Spencer Hilligross

MYM #04 - What Music Teaches You About Marketing with CMO/Musician Reid Genauer

MYM #03 - Pivoting B2B Marketing Efforts During COVID-19 with David Atlas

MYM #02 - Building a Growth Mindset with Stefan Heinrich Henriquez, CMO at Cameo

MYM #01 - Understanding the Relationship Between Product and Marketing with Caroline Tien-Spalding

Brand Story: Versace

Brand Story: Tim Hortons

Brand Story: Alibaba

Brand Story: Michelin

Brand Story: Rimmel London

Brand Story: The Guinness Beer Company