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483: How a Tiny Software Company Competes Against the Fortune 500 with Lars Helgeson

SharkPreneur
SharkPreneur
Episode • Oct 23, 2020 • 26m

How a Tiny Software Company Competes Against the Fortune 500

Lars Helgeson, GreenRope


– The Sharkpreneur podcast with Seth Greene Episode 483 Lars Helgeson

Lars Helgeson started in the space in 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail into a global software company specializing in communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, Lars launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.

In 2017, Lars had the opportunity to write and publish, CRM For Dummies, part of the globally acclaimed "For Dummies" series of books. In the book, he covers strategies and tactics that help businesses design and implement a successful CRM strategy.

Listen to this informative Sharkpreneur episode with Lars Helgeson about creating a CRM company that competes with the Fortune 500.

Here are some of the beneficial topics covered on this week’s show:

● Why some of the best ideas come to us in the shower.

● How businesses need more than just .

● Why businesses need a comprehensive way to track daily activities.

● How GreenRope gives business owners insight to all data on one platform.

● Why businesses don’t need a large team to make them successful.


Connect with Lars:

Guest Contact Info

Twitter

@larshelgeson

Facebook

facebook.com/GreenRope

LinkedIn

linkedin.com/in/larshelgeson


Links Mentioned:

greenrope.com


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SharkPreneur • 483: How a Tiny Software Company Competes Against the Fortune 500 with Lars Helgeson • Listen on Fountain