John Pemberton launched Coca-Cola from a pharmacy in Atlanta, Georgia, on 8th May, 1886. Legend has it that a serendipitous mishap had led to the addition of carbonated water, transforming the medicinal tonic into a fizzy beverage that would capture the public's imagination.But in fact, Pemberton's original formula - Pemberton's French Wine Coca - had already been attracting a following; but it had to be relaunched to the market in a non-alcoholic formula, because it boasted wine among its ingredients, at the onset of temperance legislation in Atlanta. Nobody seemed bothered that it contained cocaine, however...In this episode, Arion, Rebecca and Olly explain how Coke’s origins lay in curing morphine addiction; consider how strategic marketing, aggressive advertising, and a stroke of luck in a bottling deal pushed Coca-Cola’s proliferation across the globe; and reveal why their iconic logo is written in handwritten script… Further Reading:• ‘Vin Mariani: The Cocaine Wine Beloved by Popes and Presidents’ (Mental Floss, 2021): https://www.mentalfloss.com/article/644226/vin-mariani-cocaine-wine-history• ’John Pemberton And The Quiet Tragedy Behind Coca-Cola's Invention’ (All That’s Interesting, 2017): https://allthatsinteresting.com/john-pemberton• ‘John Pemberton and the invention of Coca-Cola (The Coca-Cola Company, 2017): https://www.youtube.com/watch?v=HxrIgUGfJ8cLove the show? Join 🌴CLUB RETROSPECTORS 🌴 to DITCH THE ADS and get an additional full-length episode every SUNDAY!Plus, get weekly bonus bits, unlock over 70 bits of extra content and support our independent podcast.Join now via Apple Podcasts or Patreon. Thanks!We'll be back tomorrow! Follow us wherever you get your podcasts: podfollow.com/RetrospectorsThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart.Copyright: Rethink Audio / Olly Mann 2024. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices