Getting new leads is something most business owners struggle with. It becomes a bigger concern when leads are not converting into sales.

In this episode, Samantha chats with Todd Brown, an expert on profitable customer acquisition campaigns. Together, they discuss the framework that Todd uses to acquire new buyers every day, consistently.

Todd shares the process of bringing in leads starts with communicating the right message. When clients want to do business with you, they want to go deeper on what benefits you can give, the pain points you will alleviate, or the problems you can fix.

Business owners can relay the right message by highlighting their differentiation points from competitors, having an in-depth understanding of their unique selling proposition, and being clear on their unique mechanism.

These three serve as a structured foundation for educating prospects on why your product or service surpasses the competition. 

When you educate your audience about what they’ll gain from you, you pave the way for your business to generate more leads in a consistent and effective manner.

For full show notes and links visit:  https://samanthariley.global/podcast/340/