243. Christie Baines: How to Grow: On-site Agent to Agent on Top

Today I’m talking to Christie Baines of the Baines Server Group at Jameson Sotheby’s International Realty in Barrington Illinois, the northwestern suburbs of Chicago. 

A real estate agent for over 34 years, Christie started in traditional resale. It was within her first year that she was offered and transitioned to an onsite opportunity. She was the first salesperson hired for the Wynstone development in North Barrington Illinois with its highly acclaimed Jack Nicklaus Golf Course. In 13 months, she and her team pre-sold every home in the 750 acre community. After selling Wynstone, Christie was the Broker and  led the strategic planning of inception sales and marketing for 4 more new residential developments in and around Chicago, including Barrington, Long Grove, and St. Charles. In 1995 Christie transitioned to resales with her brokerage, Wynstone Realty.  In 2005, Wynstone Realty was selected and offered the esteemed and coveted opportunity to become a Sotheby’s Affiliate. In 2007, she and her partner finally accepted. As part of the arrangement, she was able to sell her Brokerage to an investor who was of course agreed to and approved by Sotheby’s.  Christie achieved what most real estate agents aspire to and dream of; she sold her Business.  She then continued to forge ahead as a top real estate agent still paying it forward to her team and the industry at large. 

In our conversation today, she shares details and stories behind the transformation of her career and how she grew from onsite agent to agent on top.

• 03:35 - The story behind the transformation of Christie's career
• 04:47 - How Christie got her license & jumped in
• 09:20 - Christie shares she crosses her expertise in new development sales and marketing into the resales
• 15:21 - Christi's work with builders and developers
• 20:44 - Becoming a Broker Owner
• 29:47 - The approach to always have that personal touch & do things differently.
• 37:14 - The Sotheby's Affiliate (franchise) story.
• 43:26 - Christie's shares the the differences and challenges in to resell brokerage
• 52:29 - Christie's biggest 'Aha' 
• 54:26 - The genuineness of caring
• 58:05 - The Final 3

People/Resources Mentioned-

• Jack Nicklaus Development Corporation
• The Ritz-Carlton Hotel Company
•  Sotheby's International Realty
• Jameson Sotheby's International Realty
•  M/I Homes, Inc.

Books Mentioned-

• David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell
• Soundtracks: The Surprising Solution to Overthinking by Jon Acuff

Quote-

"Success in the luxury market is simply having the genuineness of caring about what's in the clients best interest and acting on it."


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