You’d never build a house without plans. You’d never attempt to beat cancer without a plan and you’d never go to war without a plan but day in and day out people try to generate revenue without any real plan or strategy. In this episode, we’ll unlock the secret to creating a revenue generation strategy that has been proven successful year over year for 20 years. Personas, your big story, differentiation, budget setting, KPIs, resource planning and more go into creating a strategy that produces results and we’ll talk about it all during this episode of the show. It’s one of the “can’t miss” episodes of the year.

In this show, we’ll cover

• Why your personas are likely incomplete and how to fix them
• What your Big Story should be and how to create it, it's easier than you think
• How to differentiate your business and why it’s not differentiated right now
• What does it mean to be remarkable
• Why mapping your prospect’s buyer journey is not a nice to have, but a must-have
• How to create a budget and KPIs that are aligned with your strategy