The ways customers interact with retailers and other organizations have vastly changed in recent years, and the pet care industry is no different, leveraging technology to deliver personalized, efficient experiences for pet parents. In this episode of Technovation, Peter High interviews Greg Fancher, Executive Vice President of IT and Chief Information Technology Officer of PetSmart. Greg discusses PetSmart’s ongoing digital transformation, which has included a shift from a distribution center-focused model to store-based e-commerce fulfillment, improving speed and efficiency for customers. He also shares insights into re-platforming PetSmart’s systems to use microservices, enabling faster innovation, and the company’s strategic use of AI for optimizing operations like pick path efficiency and personalized marketing. Greg provides an inside look at the company’s efforts to enhance its omnichannel retail strategy, including cloud-based booking for pet