2021 is shaping up to be a year of two halves for the endurance events industry. The first half, like most of 2020, has been an almost total write-off. The second? That is shaping up to be one of the busiest race seasons ever, with oversaturated race calendars and intense competition among events for participants making their return to racing.
So, what should you be doing to promote your race in this market? And what channels and strategies should you focus on to stand out from the competition? I’ll be getting into all that and more in today’s episode with the help of my guest, Big Run Media Managing Partner, Thomas Neuberger.
Things covered in this episode:
- Lessons learned from marketing The Woodlands Marathon (sell-out event in Texas that took place in early March 2021)
- How participant signup patterns have shifted towards late registration - and will remain so for the foreseeable future
- Facebook ads: Do they still offer good value for marketing your race?
- The rise of Instagram
- The importance of race photos in expanding your race reach
- Promoting your race with Strava clubs
Don't miss in this episode:
- Thomas' tips for helping your race stand out among major races this fall
- The one thing about your race you need to be advertising as soon as you can (hint: it's the swag!)
Thanks to GiveSignup|RunSignup for supporting quality content for race directors by sponsoring this episode. More than 21,000 in-person, virtual, and hybrid events use GiveSignup|RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about GiveSignup|RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.
You can find more free resources on planning, promoting and organizing races on our website RaceDirectorsHQ.com.
You can also share your questions about race marketing or anything else in our race directors Facebook group, Race Directors Hub.