In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration
What You'll Learn in This Episode:
Resources Mentioned:
More about Erika Austin:
I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies.
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Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
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