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S2 Ep2 — The Four Pillars And Two Supporting Elements of A Revenue Generation System

What‘s Wrong With Revenue?
What‘s Wrong With Revenue?
Episode • Jan 19, 2023 • 44m

There are six areas that need your direct attention if you’re planning on using a revenue generation system in 2023. There are four specific pillars. Strategy, tactics, campaigns, and technology. Then there are two supporting elements, process, and resources. You need all six to be working in conjunction to hit your goals. In this episode we’ll look at all six of these important pieces and then in upcoming episodes we’ll go deep into each of them, so you understand in detail how each work together.


In this show, we’ll cover


  • Why you need these six elements to drive revenue growth

  • How each of these different elements works together to help you create your system

  • Why if even one of these is missing your system breaks down

  • What’s the best way to keep these six elements orchestrated over the cou

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