094: How a Podcast Strategy Elevates Your Business
Okay, it’s time to answer this honestly: Do you have a podcast strategy? Not a vibe or a motivation or a workflow, but an actual plan and map laid out for how your podcast will bring in leads and clients and function as a driver in your business?
In today’s episode, I’m sharing what a podcast strategy is and why it's so important to have one. Instead of treating your podcast as a small piece of your marketing that you post about here and there whenever an episode comes out, you can make your podcast the foundational piece of your business. And by focusing on your podcast, you can save time, attract and educate more aligned clients, and clearly lead them through their buyer’s journey, so that when they reach out to you, they're ready to book right away.
I’m also sharing some of the steps we take at Wild Home Podcasting to plan out podcast strategy for us and for our clients, from the audit process to tracking the buyer’s journey through your content to making updates to your strategy periodically as your business evolves and grows. Feeling confident in your podcast strategy and having a plan to implement it can transform your business and keep you focused on the things that really move the needle.
If you know your podcast strategy needs an overhaul, but are still feeling overwhelmed about where to start after this episode, WHP would love to help you craft a thoughtful, personalized strategy just for your podcast. Visit our services page or send us a message to get started!
What’s in this episode:
[03:40] Why it’s important to have a podcast strategy, and how to ensure that your content is aligned with your buyer’s journey and your business goals
[07:51] The framework we use to help businesses create their podcast strategy, starting with asking alignment questions and making sure your call to action matches where your listeners are in their journey
[15:33] The importance of not forgetting the foundational pieces of your business, and regularly refreshing and updating your strategy to go with the flow of your business
[18:29] How we can help you with podcast strategy, a podcast audit, or monthly podcast management
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/094
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