Is your Instagram strategy feeling a bit stagnant? Tune into our latest QuickCast episode for exclusive insights from Instagram chief Adam Mosseri. We dive deep into the key factors driving post reach, the transformative power of video content, and the future of content discovery on the platform.

Key Takeaways:

1. Content Shares Matter: Mosseri emphasizes the importance of content shares in driving reach. The more your content is shared, the better it performs.

2. Video Dominance: More than half of the time spent on Instagram is dedicated to video. Embrace video content to engage your audience effectively.

3. AI-Based Recommendations: Instagram is focusing on showing users content from profiles they don’t follow, similar to TikTok’s "For You" feed.

4. Support for Smaller Creators: Instagram aims to support smaller creators and improve their reach, though results may vary.

5. Silent Viewers: Around half of all video impressions on Instagram are viewed with the sound off, so incorporating on-screen text is crucial.

Stay ahead of the curve by leveraging these insights to refine your Instagram strategy. Subscribe to "Rocky Mountain Marketing" for more expert tips and strategies to elevate your social media game.

Ready to explore the future of Instagram? Let’s dive in together!

00:00 Introduction to Instagram's Latest Trends

00:44 Insights from Instagram Chief Adam Mosseri

01:35 Boosting Your Focus and Productivity

02:39 Key Factors Driving Instagram Reach

03:45 The Power of Video Content

04:45 AI-Based Recommendations and Content Discovery

07:41 Opportunities for Smaller Creators

08:51 The Importance of Silent Viewers and Political Content

09:42 Conclusion and Final Thoughts

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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