Why is it so important to start thinking about what acquisition looks like for your business? You’ll want to find out here in this episode with John Warrillow. John is the Founder and President of The Value Builder System and author of the books "The Automatic Customer: Creating a Subscription Business In Any Industry" and "Built to Sell: Creating a Business That Can Thrive Without You.”    Knowing what your intentions are for your business is of the utmost importance. If you want your company to be valuable, or transferable, it has to be able to run without you. Even if you are not planning to sell, this may trigger some lightbulbs for your business and help steer you on the right path for long-term mentality.   I’ve received a ton of value from reading John’s books that caused a huge mindset shift for me, and so I was honored to have the chance of interviewing him. This episode is recommended for anyone going down a productized service path and, I promise, this will change your perspective on your business. We discuss what “Deal Momentum” is and you’ll want to hear this! And don’t forget to check out ValueBuilder.com to learn more.