145. Caroline Bean Interview 2: How to Win Without the Pitch

Today. I'm talking to Caroline Bean with Compass in Houston, Texas. Caroline has been a real estate agent since 2011, consistently doubling her business every year. To maintain this level of growth, her formula intended or not, is what most might consider counterintuitive. 

In her first interview with us, episode 133, she talked about keeping it simple, doubling your business. That's exactly what she does.

In her interview today, we talk about her relationships, conversations with clients or business deals or negotiating her marketing and all in all her style. She doesn't pitch a prospect or ask for referrals. She wins without the pitch. Today we talk about how she does it.

• How Caroline get into the business (02:07)
• Keep friendships and business apart (03:48)
• Caroline's strategic approach in winning business (06:54)
• Why she thinks the initial connection is important (09:19)
• System and process of listing presentation (10:21)
• Kind of questions that she asked her clients (13:46)
• How she creates and maintain her brand (21:54)
• Caroline shares her marketing strategies (26:07)
• The team of Erin Krieger (27:58)
• A little write up on different areas of Houston (30:11)
• Referrals are the key (31:47)
• The most powerful tool for her business (42:51)

Resources / People Mentioned:

• Compass
• Caroline Bean's Compass Profile
• Caroline's Instagram
• Texas Real Estate Commission Information About Brokerage Services
• TREC Consumer Protection Notice

Quotes/Takeaways:

"Just because you think you have a lot of friends doesn't mean every single one of those friends is going to use you to buy a house."

Books Mentioned:

• Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
• Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Jere interviews the world’s most renowned and best real estate agents around the country and the world.

These outstanding Agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries.

All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”

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