In this week’s episode of the Glam & Grow podcast, we speak with Giella Poblocki, Founder at GIELLA Custom Blend Cosmetics.

GIELLA helps customers design the perfect products based on their hair, eye and skin color, and personal preferences. Customized cosmetics include foundation, mineral powder, bronzer, and more.

The episode begins with Giella explaining the brand. We learn about custom blends and how it works.

Giella discusses the most significant shift she’s seen in the beauty industry over the past 20 years—people are paying more attention to the ingredients of their cosmetics and what they’re putting on their faces.

She speaks about the growth of eCommerce and how GIELLA Custom Blend Cosmetics makes the online buying process as customizable as possible. With the lipsticks, for example, customers can pick aroma, the level of coverage, and sheer, creamy, matt, or shimmer.

Giella talks about the biggest challenges the brand faced during Covid-19. She also highlights the brand’s hero products and what makes them so special.

The episode wraps up with Giella answering what her number one goal is for 2021.

Do you want to hear expert advice from Giella Poblocki, Founder at GIELLA Custom Blend Cosmetics, who’s worked 20 years in the beauty industry? Then tune in to the latest episode of the Glam & Grow podcast.

• Giella

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