"Most people don't do their research." Today, Alex (@AlexHormozi) discusses the importance of not copying others in the industry and instead focusing on solving customer problems uniquely and innovatively. He emphasizes the need for research and testing to find successful solutions and avoid copying ineffective strategies.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:40) - Avoid copying others' pricing strategies, profitability varies.

(3:32) - Innovate, avoid typical guru business models.

(6:04) - Innovators enjoy full curve of success and profit.

(7:58) - Focus on problem, solve it, deliver unique solution.

(9:20) - People copy wrong aspects without understanding their purpose.

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