"If we don't know where we are and we don't know where we are going, how in heaven's name will we ever get to where we need to be?!" -Dr. Conrad Gottfredson

Listen as Conrad Gottfredson and Bob Mosher take a look at The 5 Moments of Need Maturity Model, how the model originated, it's growth, and the importance of it's use to improve organizational performance.

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