In this conversation, you’ll discover:
- The 5 criteria Alex used to determine his ideal business - and what the 'pub test' is
- The importance of designing a business model that incentivises incredible customer service (and where most of Ten's competitors went wrong)
- Why "high tech and high touch" is so powerful
- Why you might be failing to motivate one of your team
- Why Alex received a standing ovation... for firing someone!
Resources/sources mentioned: